We have all seen the inviting headlines: “Home-based Business Ideas That Can Make You Millions”; “The Hottest Home-Based Business Ideas to Use Now!”; “Launch a Successful Home-Based Business with These 10 Can’t-Miss Business Ideas.” The list of such headlines is endless, followed by articles that galvanize the reader’s interest in starting his/her own enterprise with visions of “happily ever after” outcomes.
But the first idea that I must present is that envisioning and dreaming about a home-based business is only a prerequisite towards successful entrepreneurship. Constructive action must follow any home-based business idea!
There exist so many entrepreneurial wannabees who remain in a constant state of immobilization. Such individuals often possess intelligence and creativity, even thinking outside of the box, but remain entrapped in the idea that they cannot pursue a home-based venture due to time or financial constraints. Others feel powerless to take action because they don’t know where to start. Indeed, they are uncertain as to what steps to take, going from inspiration and cognition to actual business production. Still, other aspiring entrepreneurs must confront self-imposed limitations, believing that they are incapable, incompetent souls who are not deserving of acquiring good fortune. Fear often predominates their collective mindset as there is much trepidation that the outcome of any home-based business idea will be an unfavorable one.
Regardless of the reason, refuse to remain in a state of immobilization. If you have an idea for a home-based business, go forward with it! Of course, any idea for a business venture must be thoroughly researched and evaluated. One needs to consider the competition, costs, labor and time involved, the methods and procedures of the given business, potential return on investment and a host of other issues. The importance of business preparation cannot be underestimated. However, if you determine that the idea is viable and has merit after engaging in exhaustive research (even calling upon experts for advice), you owe it to yourself to implement it.
But many people who want to quit their jobs and discover their ideal home-based business may not have a concrete idea as to the type of enterprise to launch. Others may possess a few simmering thoughts as to which direction to go but the primary idea that resides in the cyberspace of their minds is that they are just desperate to work at home!
In order for a particular home-based business idea to germinate, perhaps one must first explore one’s own interests. Is it possible for an avocation to become a vocation? If you are passionate about creating jewelry, for example, that may be the underpinning of a home-based startup jewelry business. If you are a photography aficionado, photography may be the means to gain self-employment.
Successful Internet marketers always trumpet the importance of finding a niche. Your interest may uncover a niche that proves profitable. If you can tailor your hobby and interest to meet the needs and demands of a particular market, you can quickly prosper.
Local markets can even be tapped to develop a money-making enterprise. Consider a home-based entrepreneur who creates a free community newsletter, receiving advertising dollars. Another may find it more creative and profitable to sell a map of the local establishments, designed on a placemat presented by a given restaurant. The businesses listed on the map pay to be highlighted. Think about those who have created local surveys and reviews (comparing restaurants, hotels, etc.) and selling the resource at bookstores. The jeweler and photography, in our example above, may create work that reflects local influences, and thereby, gains local popularity. For example, I have a friend who resides in Alaska who is a sculptor and photographer. He has an inherent love of nature and outdoors, and captures the Alaskan wilderness and myriad forms of wildlife in his work. His creations subsequently capture the attention and dollars of his fellow Alaskan residents.
Obviously, an interest or passion in a particular field should be accompanied by a certain amount of competence or skill. It is difficult, for instance, to become a successful artist if one does not know how to draw. Proficiency need not be inherent; it can be developed. But one should have a firm grasp of one’s abilities, talents and, don’t minimize it – potential. As Carol Brady, celebrated TV mother of the Brady Bunch series once wisely declared, “Find out what you do best and do your best with it.”
(When developing an entrepreneurial mindset — when you are trying to create and define your home-based business ideas — be open to all resources, including popular cultural influences such as television programs and movies. Indeed, as actress Melanie Griffith said in her role as Tess McGill in the movie, “Working Girl”: “You never know where the big ideas will come from.”)
While exploring your interests and aptitudes, as you are open to a plethora of possibilities and opportunities, think about the prevailing winds of societal needs that change from time to time. Are there any national or local trends that you observe? Are there any growing markets? What are some fundamental needs that can be satisfied on a local and/or national level.